BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20151112T130000Z
DTEND:20151112T140000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Morning Business Builder
DESCRIPTION:Branding\, it's not just for big corporations!  Join us for the November 12th A.M. Business Building workshop from 8:00 am - 9:30 am as Rachel Culver Digital Marketing Strategist at PDS Print & Digital Solutions explains how you can make branding work for your small town business. Some of the topics we will discuss :\n\n\n\nBuild a Brand to Stand Out\n\nIs your company is suffering from a common business ailment\, Bland Branding? Your logo identifies you and is the anchor of all your marketing. How will you communicate what makes you unique and your brand promise? Your company is making a lasting impression: what is it saying?\n\nRoadmap to a Strong Brand\n\nIdentity Creative brings branding full-circle. If you want a dynamic brand\, you'll want to be sure you are building on a solid foundation of core values\, clear purpose and a well-crafted brand promise. A beautiful brand begins deep within. Learn how to make it happen.\n\nBranding vs Marketing?\n\nHow do they fit together? How does weak branding affect your marketing? What can you do to make certain that your marketing strengthens your brand and sends a clear message that is consistent and authentic? Being well-branded makes for smart and more profitable marketing!\n\nWhen is it time to rebrand?\n\nIf a company is running with a weak brand foundation\, it's like walking with a stone in your shoe. Your sales & longevity will take a hit. You'll hear stories and see examples of companies who found that updating their logo with a fresh look brought unexpected results.\n\nElements of an Effective Logo\n\nWhether you're looking to hire a designer\, or on track to do it yourself\, what are some fundamentals you must know to achieve the perfect brand identity? Don't let someone make standard industry mistakes with your identity!
X-ALT-DESC;FMTTYPE=text/html:<p style="margin: 0px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 14px\; vertical-align: baseline\; line-height: 23.8px\; color: rgb(85\, 85\, 85)\; font-family: 'Open Sans'\, Arial\, sans-serif\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><br />\n<br />\n<em><strong>Branding\, it&#39\;s not just for big corporations</strong></em>! &nbsp\;Join us for the November 12th&nbsp\;A.M. Business Building workshop&nbsp\;from 8:00 am - 9:30 am as Rachel Culver Digital Marketing Strategist at PDS Print &amp\; Digital Solutions explains&nbsp\;how you&nbsp\;can make branding work&nbsp\;for your small town business. Some of the topics we will discuss :<br />\n<br />\n<strong style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Build a Brand to Stand Out</strong><br />\nIs&nbsp\;your company is suffering from a common business ailment\, Bland Branding? Your logo identifies you and is the anchor of all your marketing. How will you communicate what makes you unique and your brand promise? Your company is making a lasting impression: what is it saying?</p>\n\n<p style="margin: 0px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 14px\; vertical-align: baseline\; line-height: 23.8px\; color: rgb(85\, 85\, 85)\; font-family: 'Open Sans'\, Arial\, sans-serif\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><strong style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Roadmap to a Strong Brand</strong><br />\nIdentity Creative brings branding full-circle.&nbsp\;If you want a dynamic brand\, you&rsquo\;ll want to be sure you are building on a solid foundation of core values\, clear purpose&nbsp\;and a well-crafted brand promise. A beautiful brand begins deep within. Learn how to make it happen.</p>\n\n<p style="margin: 0px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 14px\; vertical-align: baseline\; line-height: 23.8px\; color: rgb(85\, 85\, 85)\; font-family: 'Open Sans'\, Arial\, sans-serif\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><strong style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Branding vs Marketing?</strong><br />\nHow do they fit together? How does weak branding affect your marketing? What can you do to make certain that your marketing strengthens your brand and sends a clear message that is consistent and authentic? Being well-branded makes for smart&mdash\;and more profitable&mdash\;marketing!</p>\n\n<p style="margin: 0px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 14px\; vertical-align: baseline\; line-height: 23.8px\; color: rgb(85\, 85\, 85)\; font-family: 'Open Sans'\, Arial\, sans-serif\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><strong style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">When is it time to rebrand?</strong><br />\nIf a company is running with a weak brand foundation\, it&rsquo\;s like walking with a stone in your shoe. Your sales &amp\; longevity will take a hit. You&rsquo\;ll hear stories and see examples of companies who found that updating their logo with a fresh look brought unexpected results.</p>\n\n<p style="margin: 0px\; padding: 0px 0px 1em\; border: 0px\; outline: 0px\; font-size: 14px\; vertical-align: baseline\; line-height: 23.8px\; color: rgb(85\, 85\, 85)\; font-family: 'Open Sans'\, Arial\, sans-serif\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><strong style="margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Elements of an Effective Logo</strong><br />\nWhether you&rsquo\;re looking to hire a designer\, or on track to do it yourself\, what are some fundamentals you must know to achieve the perfect brand identity? Don&rsquo\;t let someone make standard industry mistakes with your identity!&nbsp\;</p>\n
LOCATION:The Stream 1 State Rd Newaygo\, MI *Future Meetings will be held: The 2nd Thursday of each Month from 8:00 am - 9:30 am Topic and location to announced monthly
UID:e.1709.2570
SEQUENCE:3
DTSTAMP:20260417T171208Z
URL:https://www.rivercountrychamber.com/events/details/morning-business-builder-11-12-2015-2570
END:VEVENT

END:VCALENDAR