White Cloud

White Cloud is a welcoming community in northern Newaygo County, proudly known as “Where the North Starts.” Set along the banks of the White River, the community offers a strong connection to nature, tradition, and small town life.

The White River plays a central role in the character of White Cloud, supporting outdoor recreation, scenic views, and a way of life closely tied to the land and water. The surrounding area provides opportunities for fishing, paddling, hiking, and exploring the natural beauty that defines this part of Michigan.

White Cloud is home to locally owned businesses, community organizations, and services that serve both residents and visitors. The River Country Chamber proudly partners with the City of White Cloud to host the White Cloud SkyFest, a signature annual event that brings people together to celebrate community, aviation, and the unique spirit of White Cloud.

Rooted in history and surrounded by natural beauty, White Cloud is a place to live, work, explore, and experience where the north truly begins.