Business Builder - 5 Biggest Marketing Mistakes businesses are making and how to avoid them

Description

Most small business owners aren't marketing experts, and many simply aren't aware of how to build and execute an effective strategy.  But whether you know a little about marketing or nothing at all being aware of some of the most common marketing mistakes can help you avoid them.  Join the River Country Chamber of Commerce and SCORE Muskegon as we welcome Rob Byrne and Alex Gezon of WZZM Channel 13 TV to present on the 5 Biggest marketing mistakes business make and how to avoid them. 

• No marketing plan (how to develop one)
• Not knowing your customer (data gathering on typical customers)
• Misunderstanding their customer’s journey (awareness and buying decision process)
• Being a “me too business” (developing a unique value proposition)
• Ignoring the numbers (using social media measurement to understand reach in the market place).

BIO: 
Alex Gezon 

Alex is responsible for digital revenueand strategy for 13 Marketing Solutions. Alex has a background in Adtech, where he previously worked with advertising agencies and direct clients across the United States. Alex has designed, executed, and optimized performance based campaigns for clients such as State Farm, UCLA, Gap, Cedar Point, Toyota, and Citrix, just to name a few. Alex is a native of Grand Rapids Michigan, and has been with WZZM for over three years. What does Alex like best about working for 13 Marketing Solutions? “I enjoy working with clients to design comprehensive media campaigns that produce results. Nothing is more exciting for me than showing clients success. That’s what gets me out of bed in the morning!”

BIO: 

Rob Bryne