SBDC Entrepreneur's Toolbox is a series of 'How To' webinars for entrepreneurs starting, growing, and/or scaling your business. Join us for weekly webinars that will show you the 'How To' in different aspects of your business. This is the time to have the right tools for your business to succeed!
Marketing is a lot like baking: forgetting one ingredient can ruin the whole project. In this workshop we'll review the key ingredients to any marketing strategy, and provide real-world examples of how to avoid common mistakes that doom marketing efforts. We'll focus on the real point of any marketing campaign: converting leads and maximizing measurable ROI. At the end of this workshop you should be able to answer the three most important marketing questions: Who am I targeting? Where will they find my content? How will they convert once they do?
When registering, be sure to register from our website AND subsequently through GoToWebinar! You will not be able to view the webinar if you do not register in both places.
Speaker(s): Jack Eckblad, Head of Strategic Partnerships in the Midwest - HubSpot for Startups Program Moderator: Mary C Hartfield, SBDC Training Consultant